From Awareness to Action: Driving Revenue Growth for Kathairos

A data-driven inbound strategy that turned awareness into revenue growth

About Kathairos🔍

Kathairos is a leading cleantech company offering zero-methane emission solutions to the North American oil and gas industry. Their signature technology, a Liquid Nitrogen Pneumatics Solution, helps operators eliminate methane emissions from pneumatic devices, aligning environmental compliance with operational efficiency.

The Challenge

Despite having a breakthrough product, Kathairos struggled to consistently generate sales-qualified leads at scale.
Their challenge was clear: How do we build an inbound growth engine that reliably fills the sales pipeline with qualified prospects and industry decision-makers?

They needed a strategic partner to:
✅ Increase visibility among technical buyers
✅ Convert website traffic into sales conversations
✅ Align marketing performance with commercial priorities

Our Approach⚙️

We implemented a multi-channel, data-driven inbound strategy focused on three key areas:

#1 Website & Search Optimization

We transformed Kathairos' website from a static brochure into a growth-driven lead generation engine:
🔍 Complete SEO audit and implementation
🎯 Strategic keyword targeting and content structure
🚀 Website and landing page optimization for higher conversion rates

#2 Precision Paid Media Campaigns

Our team ran highly-targeted campaigns across LinkedIn, Google, and Microsoft (Bing), matching their sales team's target accounts and regions:

Cold Audience Ads: For broad awareness and pipeline building
Warm Retargeting Ads: Re-engaging website visitors with whitepapers, brochures, and case studies
Hot Offers: Direct calls-to-action for booking meetings or requesting product info

A real time success story:

#3 Integrated Lead Funnel & Sales Collaboration

We built a complete inbound funnel connected to Kathairos' CRM systems:
✅ Automated lead scoring and qualification
✅ Real-time reporting dashboards
✅ Weekly and monthly collaboration with Sales to prioritize top accounts
✅ Regular optimization of campaigns based on feedback loops

The power of this strategy was reflected in direct feedback:

The Results🚀

In just 9 months, we helped Kathairos transform their inbound marketing performance:

 ✅ 650% increase in Sales Qualified Leads (SQLs) from Q2 to Q4 2024
✅ 325% growth in monthly website visitors
✅ 2.17 million paid media impressions
✅ +3,539 new organic search clicks