Hypr Energy: Leading the Charge in Mobile Energy Grids

With a great product and happy clients, Hypr now sought to increase market awareness and clearly convey their mission. Let’s dive into how we helped them elevate their mission, grow their audience and boost market presence. \

The question we asked: “How do we make a complex, infrastructure-level solution understandable and credible to a wider audience without diluting its technical depth?”

The Challenge

Our early research showed that Hypr’s existing communications positioned mobile energy as temporary support for off-grid work. Yet their product vision treated mobility as a permanent part of modern grid architecture. This gap shaped our challenge: reframe mobile power from ‘backup’ to ‘critical infrastructure’.

To stand out in a crowded energy sector, Hypr Energy needed a strategy to reach target accounts, engage thought leaders and decision-makers, and position their brand at the forefront of conversations in both the UAE and the global market.

‍
The Game Plan

We began with a 90-day program designed to test, learn, and scale quickly.

Scope: Apr 1 – Jun 30 2025. Organic LinkedIn only.
Target: energy, infrastructure, and construction decision-makers in the MENA region.

Our mission was to bring Hypr into the spotlight, making them visible, memorable, and central to key industry discussions.

Week 1: We exported LinkedIn analytics to set baselines for followers, reach, and engagement. We tested three positioning angles (reliability, mobility, and carbon reduction) to see which message cluster gained traction fastest. Mobility outperformed others by 42 percent in engagement rate.

Week 2: We used Weekly Growth Loops to review post-level performance every Friday, tagging content by topic and visual format. Early data showed above-average dwell time on posts that included behind-the-scenes deployment footage and team-level storytelling.

Week 3: We identified 25 regional and international voices already discussing distributed and mobile power during the COP28 cycle. Our aim was not mass outreach but selective engagement. By joining active conversations with genuine insights from Hypr’s engineers, we increased exposure within credible circles.

Week 4: We started our Growth Reviews to assess audience mix, engagement consistency, and comment quality. These sessions produced immediate changes such as optimizing post timing for Gulf business hours, and using diagram-based visuals instead of renders, which doubled reaction counts.

By the end of the quarter, we mapped which themes converted attention into credibility. Posts about energy independence, rapid deployment, and emissions reduction became consistent top performers, shaping Hypr’s ongoing content pillars.

‍

At the same time, we identified 25 regional and international voices already discussing distributed and mobile power during the COP28 cycle. Our aim was not mass outreach but selective engagement. By joining active conversations with genuine insights from Hypr’s engineers, we increased exposure within credible circles.

For content, we discovered that a blend of scientific insights, regulatory updates, and thought leadership focused on mobile grids and sustainable construction was the most effective strategy. This allowed us to capture attention and engage their audience.

Our cleantech content team focused on crafting compelling posts around challenges like powering remote areas and showcasing solutions such as mobile energy grids.

‍

How did we bring the conversation to Hypr?

• We researched the most relevant influencers and industry groups for in the Middle East
• We reached out the 25 most influential voices in energy, grid optimization and sustainable construction
• We nurtured relationships with these infuencers by commenting and adding value on their posts
• For every post that we created, we supplemented this with outreach to the relevant influencer and asked for their perspective
• Additionally, we set up their LinkedIn Tracking Pixel and created custom audiences to measure the growing engagement

‍

Additional outcomes:

• Greater inbound interest from grid professionals and EPCs, confirming that reframing mobile grids as infrastructure resonated.
• Direct approaches from Abu Dhabi-based partners to explore pilot collaboration.
• Three investor conversations initiated following visibility gains during the COP28 follow-up period.

‍

Limitations and data notes
All figures are from Hypr’s company-page analytics for Apr – Jun 2025. No paid promotion was used. Results exclude reach generated by employee shares. Screenshots and CSV exports are archived internally for verification.

Results

Audience Growth:
Within three months, Hypr Energy saw a 35% increase in LinkedIn followers (+589 new follers), primarily from the UAE and surrounding regions. Content focusing on mobile energy grids achieved a 45% higher engagement rate compared to the industry benchmark.

This was a 960% increase in organic reactions compared to the previous month, without any paid sponsorships.

Thought Leadership
By creating and amplifying content that addressed pain points like energy distribution, Hypr Energy became a recognized voice on LinkedIn. Posts discussing mobile grids and renewable energy solutions gained significant traction among energy professionals globally and helped us position as leaders in Cleantech

Expanded Reach
The campaign helped Hypr Energy secure attention from key stakeholders, including partners in Abu Dhabi, leading to new opportunities for their mobile energy services and discussions for future collaborations. Our campaign achieved an increase in organic reach with 1,414 members in April, which marked a 468% growth compared to the previous month.

Impressions rose 234% compared to the previous months, which means their content hit more eyeballs, leveling up brand awareness and engagement.

Through disciplined measurement, transparent reporting, and consistent iteration, Hypr Energy repositioned its LinkedIn presence from product updates to credible industry thought leadership. Every improvement is documented, verifiable, and repeatable.

In other words, the same principles we apply to every cleantech growth program.
‍
"The content resonated well, and we’ve seen great engagement. Our approach to energy is often technical and complex, but the strategy Eben and his team built made the subject accessible and engaging. I fully support this direction moving forward."

— Stas Betin, Chief Executive, Hypr Energy

‍

‍