How Kathairos Increased Sales Qualified Leads by 650%

Results

• +650% New Sales Qualified Leads (SQLs)  
• 325% growth in monthly website visitors
• 2.17 million targeted, ABM paid media impressions
• 3,539 new organic search clicks

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Read on to learn how they grew and thrived in the face of growing regulatory uncertainty, and challenging headwinds.

The Challenge

Despite having a breakthrough product, Kathairos struggled to consistently generate sales-qualified leads at scale. Their challenge was clear: How do we build a growth engine that reliably fills the sales pipeline? Three core challenges defined the task ahead:

1. Visibility. Competing technologies dominated search results and industry conversations.
2. Education. Methane abatement is technical and highly regulated, requiring clear explanation before a prospect is ready to engage.
3. Feedback. Insights from the field were not yet informing marketing and content decisions.

At the same time, the U.S. and Canadian governments were tightening methane-emission rules. Kathairos needed a marketing system capable of educating, building trust, and accelerating commercial action while staying ahead of the shifting regulatory landscape.

The Strategy: A Living Growth System

Cleantech Growthlab designed a repeatable framework that treated marketing as a continuous, adaptive process rather than a series of campaigns. This framework operates through three rhythms of execution.

1. Weekly Growth Loops

Every week, Cleantech Growthlab team analyzed performance data across paid, organic, and behavioral channels to understand what messages resonated most with different segments of the audience. Ad creative, copy, and bid strategies were refined in real time.

This rhythm ensured the Kathairos message stayed aligned with industry sentiment, regional regulations, and ongoing field realities.

Along with analysis, we begin each week by stating our priorities and close it by consolidating what was achieved. This way, Kathairos is always aware of and aligned with their growth program.

2. Monthly Growth Reviews

Each month, we gathered marketing, commercial, and sales leaders to review quantitative and qualitative data together. This created a unified decision-making process where:

• Paid and organic performance data linked directly to Hubspot and Salesforce activity.
  
• ABM Engagement from h priority target accounts; with leads and contacts enriched for sales outreach.
• Pain points reported by internal teams that can inform ad messaging and SEO priorities.
  
• Website behavior analysis guided conversion improvements and landing-page refinements.

Marketing and sales moved from operating in parallel to operating as one coordinated growth engine.

3. Quarterly Growth Sprints

Once per quarter, the focus shifted from optimization to experimentation. Growth Sprints allowed the team to test new ideas, reallocate budgets, and respond to market signals such as policy updates, competitor movements, and seasonal changes in field activity. These sprints became a structured way to adapt the strategy while maintaining measurable progress.

Execution: Turning the Website into a Growth Platform

Cleantech Growthlab help transform kathairos.com from a static brochure into a measurable inbound engine.

• HubSpot and Salesforce were integrated to track the full lead lifecycle.
  
• Dual MQL-to-SQL funnels were built around user behaviors such as white-paper downloads, repeat visits, and webinar replays.
  
• Attribution tracking connected every visitor journey across LinkedIn, Google, and Microsoft Ads.
  

The result was a system that tied digital engagement directly to pipeline outcomes, giving the leadership team a clear view of marketing performance at every stage.

Paid Media: A Full-Funnel System

The paid-media architecture was designed to guide prospects through three clear stages of intent.

Cold Layer: Awareness

We used Kathairos’ Salesforce account data, LinkedIn’s audience builder, and basin-level segmentation to reach producers across North America. Campaigns focused on

education and the growing urgency of methane regulations.

Warm Layer: Consideration

Once audiences engaged, they entered retargeting groups that explored deeper themes of reliability, simplicity, and operational ease; the qualities that define Kathairos’ technology. These retargeting groups merged diverse traffic from organic search, LinkedIn page engagers, and paid search; then used LinkedIn's powerful B2B targeting filters to refine them into a single powerful, on-target audience.

Hot Layer: Conversion

High-intent visitors received clear, direct calls to action such as Calculate Your Reliability ROI or Request a Brochure. Leads from these interactions were passed immediately to sales through integrated workflows.

Search Authority and Organic Growth

In parallel with paid campaigns, Cleantech Growthlab developed a long-term SEO strategy focused on the language of regulation and the terms used by engineers and facilities teams. We targeted phrases such as zero-emission pneumatic actuation, liquid-nitrogen methane mitigation, and zero-vent compliance timelines.

By combining content strategy with competitive interception, the Kathairos website began ranking for high-value searches previously dominated by larger incumbents. This included our complete SEO audit and implementation process, with strategic keyword targeting and content structure, and finally website and landing page optimization for higher conversion rates

• 130,900 organic impressions
  
• 3,539 organic clicks
  
• Rapid improvement in domain authority
  
• Consistent appearance beside leading regulatory and industry resources
  

Kathairos became a trusted destination for methane-elimination knowledge, rather than simply a product page.

Sales and Marketing Alignment

Sustainable growth required seamless collaboration between departments. We built a weekly rhythm where marketing, sales, and commercial teams reviewed warm and hot leads together, ensuring immediate visibility and coordinated action.

This included a number of marketing automation improvements:

✅ Automated lead scoring and qualification
✅ Real-time reporting dashboards
✅ Weekly and monthly collaboration with Sales to prioritize top accounts
✅ Regular optimization of campaigns based on feedback loops

Shared dashboards and automated updates connected campaign insights to field priorities. This approach shortened response times, improved lead quality, and strengthened internal confidence in marketing’s contribution to revenue.

Navigating a Changing Market

As methane-emission policies evolved throughout 2024 and 2025, Kathairos’ growth system adapted in step. Quarterly Growth Sprints allowed the marketing team to respond quickly to new policy language, carbon-credit pricing shifts, and regional enforcement changes.

Examples included:

• Adjusting creative and messaging to reflect new EPA and Environment Canada regulations.
  
• Highlighting reliability advantages over complex instrument-air systems.
  
• Redirecting budget toward basins under active methane enforcement, such as Colorado and Alberta.
  

This agility allowed Kathairos to maintain market leadership as the conversation around methane elimination matured.

The Results

In just 9 months, we helped Kathairos transform their inbound marketing performance:

✅ 650% increase in Sales Qualified Leads (SQLs) from Q2 to Q4 2024
✅ 325% growth in monthly website visitors
✅ 2.17 million paid media impressions
✅ +3,539 new organic search clicks

Why did this approach work?

We put it down to 4 pillars that we're pulling into all current client campaigns:

1. Industry-Level Understanding
   Out team's research and continued curiosity into methane regulation, pneumatic systems, and operational constraints allowed precise, credible communication.
   
2. Continuous Feedback
   Weekly optimization created compounding returns as each insight informed the next iteration.
   
3. Unified Execution
   Sales, marketing, and commercial teams worked from shared data and objectives, creating momentum across departments.
   
4. Strategic Adaptability
   Quarterly sprints provided the structure to adjust quickly to external change without losing focus on long-term goals.
   

What's next?

Kathairos now operates with a consistent growth rhythm that compounds results month after month.

Through disciplined execution and an adaptive framework, Kathairos has established itself as the recognized authority in zero-methane well-site operations. The same rhythm that built this success continues to guide ongoing expansion and strengthen market leadership in an industry defined by rapid change.